Made in the USA vs. Made Offshore

Posted on September 21, 2015 by Rita Liebel | 12 Comments

All Überolo products are currently being made in the USA.

This would please those in the many movements that encourage consumers to by products made in the USA to help job growth and keep jobs in the USA.

Although I’m proud to have all Überolo products (clothing + bags) manufactured in the USA, I do understand why other companies have their products manufactured offshore.

It all comes down to the bottom line: the labor rates are much lower in other countries than in America, which means lower retail costs for the consumer. Everyone wins, right? Well … except the American factories that had to close down because they can’t compete with the offshore labor rates... and their employees who then find themselves without a job.

It’s hard to tell Americans to buy only American-made products if they can find the same or similar product for a fraction of the price, but made in offshore. The reality is that many of us have been exposed to imported products sitting on the same shelves as similar American-made products, but much less expensive. If the 2 products look almost exactly the same (which is typically the case with common items such as t-shirts, socks, & bags), then the average consumer will purchase the less expensive item. Why buy the more expensive item if they look exactly the same?

Do you make decisions on your purchases based on where the products are made?

Do you buy exclusively American or does that not even factor into your purchasing decisions?

Would you pay more for a product made in the USA than for an otherwise identical product that is made in another country?

This is the first of many articles on this subject matter. I do have much more to write about on this. As a new/small business, it’s been a challenge finding American factories to manufacture our products since so many have closed or moved offshore. But in the meantime…

                                                                …I would love to hear your thoughts on this …


With love + style,

Rita + Überolo

Überolo - Überthings . . .


Posted in made in the USA



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May 28, 2015

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November 25, 2014

Hey Jeff,
Thank you for your comments (and questions)! I’m happy to hear that you do put thought into the products you purchase (especially higher-priced items that involve a greater level of craftsmanship/care. Yes, I agree that workplace standards and sustainable practices are very important (I speak for myself as well as for Überolo), and I have found that there are many American companies that have strong working relationships in other countries who adhere to these same standards. That is what makes it very attractive for American companies to go overseas for production … lower labor costs, yet ethical workplace practices. As I mentioned in the blog, this is just part 1 of many parts on this subject. Your other questions regarding American company having products manufactured overseas, but then sold in America (thereby benefiting the American company) will be addressed along with other perspectives on this matter.
Again, thank you so much for your comments! Stay tuned for more on this subject!

All my best,

Jeff Peters
Jeff Peters

November 21, 2014

Hey Rita…
Interesting questions.
I try to buy American (and small/local) if and when I can but it gets complicated. If I buy a product that is made in the USA by American workers but for a foreign company is that better/worse than buying a product made outside of America by non Americans for an American company?
Sometimes there may not be a choice. Can you buy a phone/computer (any electronics) that were built in the U.S.? Does that mean we shouldn’t buy those products? Sometimes I also factor in ethics and values. I would probably be more inclined to buy from a company that used sustainable practices and adhered to higher ethical standards and values which might trump where it was made.
I may have asked more questions than I answered but I would say that if I do take into consideration ‘American made’ if I have that option and would be willing to pay a little more…all else being equal.
My basses were made in the U.S. by a small private builder who meets those ethical and sustainability standards and I was willing to/did pay more than if I bought a similar product from one of the big names. Same with my main amp…American made.
Different subject…good luck with the new endeavor. Stuff looks awesome.

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