... pre-launch craziness ... Über excitement!!!

Posted on January 20, 2015 by Rita Liebel | 3 Comments

It's been quite a year ... designing, prototyping, making samples, photo shoots, finding manufacturers, re-sampling, more photo shoots, marketing, building website, setting up online store, social media blitzes, newsletters, graphic designs for labels & tags, coordinating production, unpacking/hanging, making video demos, assembling/packaging... and there's so much more, but you get the picture!  Anyway... it's been a lot of hard work, lots of learning and long nights building Überolo, and we are proud to announce ...



As the garments arrived I personally inspected each and every piece, inside and out to check the workmanship, quality and zipper/buckle functions.  I am happy to say that I am very happy with everything that has arrived. The quality of the materials and construction of each piece is beautiful.... I can't wait for you all to see for yourselves!

We're still waiting for 2 more styles to arrive any day now (the RIKKI VEST and JOJO VEST).

Just a few more things to get set up and tested on the site before we GO LIVE tomorrow, Dec. 21st at 6pm (EST)!!! Why 6pm, you ask??? Well, I'm a person of my word, and early on I promised that we'd launch in late Fall 2014 ... it is officially fall until tomorrow, December 21, 2014 @ 6:03pm (EST). Therefore, I WILL be keeping my promise to you all and I feel very proud about that, especially considering the many setbacks and challenges that we faced along the way! I thank you all for your patience and keeping updated on our ÜBERTHINGS!

Much peace to you all and HAPPY HOLIDAYS!!!!!  I can't wait to share with you our plans for this year!!!

with love + style,

Rita + Überolo

Überolo - Überthings . . .


Posted in launch